The ‘fourth industrial revolution’ has changed the media playing field beyond recognition, and agencies need to realise that when the fundamental questions are different it’s time to come up with new answers.
To divine the trends that will make the most impact in 2014 and beyond, look no further than the unprecedented collection of personal data by connected devices.
HONG KONG - In town to announce a university partnership Monday morning, the internet giant’s executive chairman emphasized working in the digital era and solving the world’s problems, although an age-old local issue still stalled everyone.
GLOBAL - Nearly two-thirds of consumers (61 per cent) are using social media to connect to their favourite consumer electronics brands, according to a global survey by CNN.
Bertilla Teo, Greater China CEO of Starcom MediaVest Group, sums up the Chinese consumer in a few words: empowered and speedy.
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