Sep 21, 2016

What is advertising creativity, and how do we deliver it?

The ‘fourth industrial revolution’ has changed the media playing field beyond recognition, and agencies need to realise that when the fundamental questions are different it’s time to come up with new answers.

Feb 13, 2014

The age of smart data is upon us

To divine the trends that will make the most impact in 2014 and beyond, look no further than the unprecedented collection of personal data by connected devices.

Nov 5, 2013

Google's Eric Schmidt: Think global, act local? Forget the 'local' part

HONG KONG - In town to announce a university partnership Monday morning, the internet giant’s executive chairman emphasized working in the digital era and solving the world’s problems, although an age-old local issue still stalled everyone.

Sep 6, 2012

Electronics consumers connect with brands, are willing to pay for sustainability: CNN

GLOBAL - Nearly two-thirds of consumers (61 per cent) are using social media to connect to their favourite consumer electronics brands, according to a global survey by CNN.

Oct 7, 2011

OPINION: There is speed and there is 'China speed'

Bertilla Teo, Greater China CEO of Starcom MediaVest Group, sums up the Chinese consumer in a few words: empowered and speedy.