cmo outlook

Jul 6, 2021

APAC can do better on ESG

CMO OUTLOOK: 56% of APAC marketers believe they can do better in environmental, social and corporate governance.

Jul 5, 2021

Half of APAC CMOs foresee media agency reviews this year

CAMPAIGN MEMBERS' EXCLUSIVE: R3-Campaign CMO Outlook also forecasts waning influence of tech platforms and third party data in APAC.

Oct 26, 2020

2020 – the year that marketing means business

R3 and Campaign's latest CMO Outlook shows marketers are closer to the head of the table than ever as marketing’s integration with multiple areas of business has brought its significance and potential into full scope.

Jun 1, 2020

CMO Outlook: APAC marketers are putting existing partnerships to the test

MEMBERS ONLY: Exclusive R3 research shows CMOs are testing the agility and resilience of current partners, while increasingly turning to KOLs to build brand affinity alongside performance efforts.

Sep 11, 2019

APAC CMOs hunt for new help

EXCLUSIVE RESEARCH: Marketers are looking for new talent and diverse partners to help them convert marketing to sales, with creative agency relationships at risk, the newly-released R3 Campaign Asia-Pacific CMO Outlook reveals.