The $15.7B acquisition forms part of Salesforce's strategy to diversify beyond pure play CRM software and into digital transformation.
BEIJING - Optimedia Beijing announced a media-planning win with consumer electronics firm Tsinghua Tongfang for its Cloud Can device. Related social planning and execution business also went to the agency’s branded content and experience division, Newcast.
Is the online retailer a formidible enough player to be mentioned alongside Google? Its recent moves certainly make it hard for brands to ignore, writes Hari Shankar, Asia-Pacific director at Performics.
Dr. Raghu Ramakrishnan, fellow chief scientist of audience and cloud computing at Yahoo, writes about the role of open source technology in optimising online content.
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