Jan 14, 2015

Clinique campaign uses social media to inspire people to ‘start better’

AUSTRALIA – Armed with an ‘inspirational video’ that asks you to ‘start better’ and a real-time ‘powder room control centre’, a new Clinique campaign focuses on live interaction with fans via social media and creating personalised content in order to build brand equity. The celebration of ‘universal human truths’ also comes into play.

Jan 11, 2011

Clinique launches social media campaign for whitening products

Tequila Digital has created a new campaign focusing on engagement and social media for Clinique’s DermaWhite clinical brightening essence.

Jul 21, 2010

China to grow 15 per cent in luxury market : Labbrand Digital IQ

SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.