AUSTRALIA – Armed with an ‘inspirational video’ that asks you to ‘start better’ and a real-time ‘powder room control centre’, a new Clinique campaign focuses on live interaction with fans via social media and creating personalised content in order to build brand equity. The celebration of ‘universal human truths’ also comes into play.
Tequila Digital has created a new campaign focusing on engagement and social media for Clinique’s DermaWhite clinical brightening essence.
SHANGHAI – Market research and brand strategy agency Labbrand Consulting Shanghai, projects China will achieve 15 per cent growth in the luxury market for 2010.
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