city
Singapore the Silicon Valley of marketing: Accenture
New study interviewing business leaders highlights Singapore as the global marketing hub of the future.
Thailand ranked second in the world for events: Pacific World
China, Indonesia, Singapore and Hong kong dominate the list of the most in-demand destinations in the world.
Football sponsorship: Fans demand more than a logo on a shirt
Brands need to make meaningful connections with sports fans to derive the benefits of sponsorship, which are driven by analytics and top-level content, said a panel of experts at an even hosted by Campaign Asia-Pacific and Football Inc.
Digital campaign lets users paint with light on 3D model of Tokyo
TOKYO - Mori Building has launched a digital campaign, “Tokyo City Symphony” in celebration of the 10th anniversary of Roppongi Hills, one of its property developments and a renowned landmark in Tokyo.
Chongqing has highest online-video penetration among lower-tiers: Maxus
CHINA - Cities and counties in Chongqing have the nation's highest penetration rate in terms of online video viewership; at 88.7 per cent, the municipality ranks first among China's lower-tier markets, according to findings by Maxus.
Carat, MEC Taiwan partner on TVCs for Blue Camp in upcoming election
TAIPEI - Carat and MEC Taiwan have been charged to run a TV-heavy national marketing campaign for the Kuomingtang (KMT), also known as the Blue Camp, for the upcoming five mega city mayoral election on 27 November.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpeg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)