chris dobson

Feb 9, 2018

The age of 'experience' demands greater collaboration

Former Imagination Hong Kong MD is taking experiential know-how to new sectors.

Sep 26, 2014

Programmatic and creativity: Marriage of the mediums

SPIKES ASIA - The more personal an ad is, the more engaging it is. Simple enough on the strategic level, but how do we get there? Chris Dobson, executive chairman of The Exchange Lab, shared techniques to programmatically blend digital, social and creative to boost engagement.