TSLA's effort celebrates Singaporeans' love of KFCheese by pouring orange gooey goodness all over your KFC menu favourites... and competitors' too.
SECTOR STUDY: China may be one of the hardest markets across the globe in which to sell cheese directly, but sneaking the product into other foodstuffs is making it more palatable.
Media Palette Hong Kong helped its client Greenfields, a joint venture by a group of Australian farmers and Indonesian entrepreneurs, to showcase its dairy and cheese products. The client invited award-winning Singaporean Swiss chef Otto Weibel to do a live demonstration to local chefs at the WaterMark Restaurant on 18 March. Greenfields boasts that its 'happy cows' make its products stand out.
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