While other branding experts tiptoe around the edges of China, Shaun Rein - author of The End of Cheap China cum managing director of the China Market Research Group (CMR) - delivers straight, incisive, practical talk on do's and don'ts for foreign brands as China shakes off its reputation as the factory of the world.
CHINA - The Chinese government's continued chase for economic development has challenged its longstanding 'cheap' label, a new study has found. It concludes that foreign brands operating in the mainland need to rethink their strategies - fast.
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