Aug 26, 2020

If you want to solve a 400-year-old problem, be naïve

Too many aspects of our organisational structures require compliance. But breakthroughs come from looking at things free from conventions, says TBWA's Asia president.

Apr 5, 2019

A Royal Challenge to get rid of stereotypes in cricket

DDB Mudra helps sports drink champion gender parity in India's most popular sport.

Mar 27, 2019

Google News Initiative reveals APAC Innovation Challenge winners

Twenty-three publishers win US$3.2 million in funding for new initiatives to drive reader revenue.

May 8, 2017

Technology and data vital, but creativity the master: JWT

Agencies must resist falling into the trap of letting technology take the lead in what has always been an ideas-based industry, according to the agency’s APAC CEO.

May 31, 2011

CASE STUDY: How a trailblazing robot helped build a battery brand

In partnership with Hakuhodo, Panasonic set out to improve awareness of its rechargeable Evolta batteries in Japan, taking a big risk to generate in excess of US$10 million worth of publicity.

Nov 29, 2010

Ovaltine Super 5 inspires kids to think creatively in Vietnam

HO CHI MINH - On the back of last year’s successful Ovaltine Smart Challenge Campaign, Y&R Vietnam has launched a new campaign for Ovaltine inspiring children to be imaginative and think creatively.