Nestlé and Chanel are among the brands dominating in their categories this year.
On 2 and 3 March, adidas introduced its latest Energy Boost shoe to China through a human pinball game, inaugurated by brand ambassadors Li Dongxue and Liu Xudan. The event aimed to demonstrate the core strengths of the product—innovation, fun and urban style—as well as performance benefits that have been contradictory in the past: soft cushioning and responsiveness.
ASIA-PACIFIC - Campaign Asia-Pacific today launches the 2011 Asian Top 1000 Brands report, compiled in partnership with market research company TNS, with the full regional ranking now online.
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