#car sector | Campaign Asia

Jun 16, 2010

Michael Hoare

Auto brands driving buzz

Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.

Apr 23, 2010

Atifa Hargrave-Silk

Geely must capitalise on Volvo's heritage to create China's first global auto brand

For China's marketing industry, which has long touted the need for homegrown brands to 'go global', the Geely-Volvo story is one that must appear irresistible.

Taiwan's car industry faces a bleak 2010 following sales boom from tax cut last year

Feb 9, 2010

Glenn Smith

Taiwan's car industry faces a bleak 2010 following sales boom from tax cut last year

Last year, a year-long commodity tax cut revived the Taiwanese auto sector from a 22-year lull. As the initiative became void on 31 December last year, there is little optimism for car sales in 2010.