Bryce Whitwam named China CEO for MRM McCann
The former Wunderman leader replaces Mike Zeng.
Bryce Whitwam steps up as Wunderman China CEO
SHANGHAI - Wunderman has announced the promotion of Bryce Whitwam to the newly created role of chief executive officer of Wunderman China.
The view from China: Growing consumer sophistication
Asia's Top 1000 Brands: Consumers in China becoming more discerning and selective.
The evolution of China’s follower brands
A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?
Google runs recruitment ads before Inception in theaters
BEIJING – Last Thursday, the Hollywood blockbuster 'Inception' premiered in China featuring Google recruitment adverts before the screening.
L’Oreal launches mini drama series for cosmetics brand Yue Sai
Yue Sai, a Chinese beauty brand under L’Oreal China, has launched a social media initiative titled ‘Buzz my heart’.
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