Jul 13, 2014

Weibo World Cup: Real-time branding 'goal' of the day

On Weibo during the 2014 FIFA World Cup, brands are responsible for their own social-media scores, and Chinese netizens need only enjoy (or disprove of) the brands' reactions to the daily matches. Campaign Asia-Pacific will keep our eyes online and pick out examples of brands that stand out for being quick on their feet, until the final game on 13 July.