Brandwatch will add end-to-end influencer marketing functionality to its social suite.
Bolt Global aims to provide affordable entertainment to mobile users in developing markets.
ASIA-PACIFIC – Brandwatch, a social media intelligence company based in the UK, has entered Asia-Pacific, appointing Christel Quek as its VP for Southeast Asia.
GLOBAL - Mediacom and Brand Watch's effort to measure the effectiveness of Olympics sponsors via Twitter finds Coca-Cola leading the social media popularity rankings, while McDonald's trails at the bottom.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins