An activation for Kellogg’s by TBWA’s Eleven takes users into the metaverse. Except that Web3 is in your gut.
While other brands make long, dramatic Chinese New Year films, the carmaker and TBWA's Bolt have programmed in a very different route: 90 seconds that's 'nothing but sheer joy'.
COVID-19's waves of disruption have torn through the business of ad production, upending plans and leaving agencies and production houses to pick up the pieces. We look at coping mechanisms for the current situation, as well as potential long-lasting impacts.
New production facility will incorporate Flare Studios.
Running, women and a move away from paid media added up to a winning formula in Asia.
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