benedict gordon

Jan 7, 2019

Superunion in Asia: A year in the life of a new agency

Brands may continue to reel work in-house, but as the agency celebrates its first year, CEO Benedict Gordon talks D&G, Chinese national pride and opportunities in the region that are ripe for the picking.

Mar 7, 2013

Esprit de corpse? To survive, HK-based brand must become a leader not a follower

HONG KONG - Like the foppish young man in 1960s hit single 'Dedicated follower of fashion', Hong Kong-headquartered retailer Esprit will continue to struggle to be taken seriously if it fails to establish its own identity in the competitive fast-fashion space, branding experts warn.

Jun 1, 2012

The Brand Union names Hong Kong MD

HONG KONG – The Brand Union has promoted Benedict Gordon (pictured) from regional strategist to managing director of its Hong Kong office, a newly created role.