Mar 10, 2020

Marketers must prepare for declining smart phone usage

Digital detox culture is becoming more pervasive according to research from OMG's Hearts & Science. Here's what marketers need to know.

Jan 11, 2017

Gen Z challenges SEA brands: Kantar Millward Brown

New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.

Aug 11, 2016

Asian shoppers most hooked on m-commerce and crowdsourcing

The latest DigitasLBi Connected Commerce study finds that Asians lead the way in shopping with their phones, while also being most likely to get opinions before a purchase.

Sep 2, 2015

Consumer decisions are less rational than marketers think: Forrester

SINGAPORE - With digital tools and platforms, marketers can be more scientific than ever before but consumers are less rational than ever, says Forrester Research's Shar VanBoskirk.

Aug 15, 2013

Singaporeans go online for entertainment, China for self-expression and transaction: Mindshare

GLOBAL - Against the backdrop of 33 nations, China is the world’s most motivated nation to go online for self-expression and transaction, while Singapore leads the globe in using the internet for entertainment, according to the Mindshare Digital Normalness Index.

Dec 3, 2012

Richer lower-tier consumers want to spend on high-visibility products: GroupM

MAINLAND CHINA - According to conclusions from the final release from the GroupM ‘Project Deep Dive’ 2012 wave, one’s consumption behaviour and relative brand choices are not shaped by income increases but by cultural definitions of success.