Digital detox culture is becoming more pervasive according to research from OMG's Hearts & Science. Here's what marketers need to know.
New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.
The latest DigitasLBi Connected Commerce study finds that Asians lead the way in shopping with their phones, while also being most likely to get opinions before a purchase.
SINGAPORE - With digital tools and platforms, marketers can be more scientific than ever before but consumers are less rational than ever, says Forrester Research's Shar VanBoskirk.
GLOBAL - Against the backdrop of 33 nations, China is the world’s most motivated nation to go online for self-expression and transaction, while Singapore leads the globe in using the internet for entertainment, according to the Mindshare Digital Normalness Index.
MAINLAND CHINA - According to conclusions from the final release from the GroupM ‘Project Deep Dive’ 2012 wave, one’s consumption behaviour and relative brand choices are not shaped by income increases but by cultural definitions of success.
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