barby siegel

CMOs need to take bigger risks for great creativity: Zeno Group CEO
Aug 29, 2016
Faaez Samadi

CMOs need to take bigger risks for great creativity: Zeno Group CEO

Brands need to be braver in their creativity without being reckless, and PR agencies are duty-bound to push them out of their comfort zones, according to Barby Siegel of Zeno Group.

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