baijiu
Oct 7, 2019
Sprite mixes it up in China with 'alternative' couples... maybe.
Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
Mar 31, 2015
Baijiu needs to evolve with younger generations
CHINA - Post-'80s and '90s consumers in China are not only gaining consumption power but are becoming more sophisticated. For Baijiu, tapping into the discovery process of younger generations will be a factor in long-term growth, according to a Nielsen study.
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