Ad for new baijiu-flavoured drinks featuring a male couple reads, “People say we can’t, but I say no! Maybe!”
CHINA - Post-'80s and '90s consumers in China are not only gaining consumption power but are becoming more sophisticated. For Baijiu, tapping into the discovery process of younger generations will be a factor in long-term growth, according to a Nielsen study.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins