Brands invest cautiously in Disney+ and Netflix
Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.
What Netflix and Disney+ ad-supported tiers mean for the TV ad world
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Don’t advertise on Netflix ... just yet
Despite the hype, Netflix has a long road ahead to develop a strong platform that’s in the best interest for brands and advertisers.
A third of UK consumers would cancel Netflix subscription if it became ad-funded: survey
LoopMe research also indicates that password sharing is prevalent among UK consumers.
Netflix has the opportunity to deliver a superb AVOD experience
The platforms that best execute the introduction of ads while bearing the needs and experience of the end user in mind will find the greatest success, says VP at Samsung Ads.
China accounts for a third of global ad-funded video market
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
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