Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.
FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.
Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.
Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.
Despite the hype, Netflix has a long road ahead to develop a strong platform that’s in the best interest for brands and advertisers.
LoopMe research also indicates that password sharing is prevalent among UK consumers.
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