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3 days ago

Can Netflix scale its advertising business?

In the coming year, when Netflix's user growth slows down as most predict, increasing ad revenue will become even more crucial. Campaign explores how the streaming giant plans to scale its advertising business.

Aug 21, 2023

Disney to 'learn' from Netflix’s mistakes with launch of ad tier, buyers say

Buyers expect Disney to give November's ad-tier launch a 'soft release, heavy restrictions on the brands they will take on board and limited targeting'.

Jul 17, 2023

FAST on the rise in APAC: What advertisers should know

FAST (free ad-supported television) platforms offer a mix of scheduled programming and content that can be accessed on-demand. Campaign finds out how FAST is growing in APAC and how advertisers can tap into it.

Dec 15, 2022

Brands invest cautiously in Disney+ and Netflix

Advertiser appetite for new ad-supported streaming platforms has cooled as user uptake lags, tools remain limited and brands seek guaranteed ROI.

Nov 1, 2022

What Netflix and Disney+ ad-supported tiers mean for the TV ad world

Some media channels needs to lose sales in order for Netflix and Disney+ to win them, and the most likely source is linear TV.

Aug 24, 2022

Don’t advertise on Netflix ... just yet

Despite the hype, Netflix has a long road ahead to develop a strong platform that’s in the best interest for brands and advertisers.