arvind rp

Dec 22, 2021

McDonald's India continues inclusion commitment with next leg of EatQual

Conceptualised by DDB Mudra, the film shows how McDonald's looks to address one challenge that people with limited upper limb mobility face in their everyday lives.

Jan 19, 2021

Ad wars: Why one upmanship in advertising makes for great headlines

With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…