arnold furnace

May 20, 2014

Honey draws a crowd for Jack Daniels campaign in Australia

A print and digital campaign for Jack Daniels' Tennessee Honey variant by Arnold Furnace features what appears to be a swarm of bees, but on closer inspection proves to be a swarm of festive people. The agency chose the 'Draws a crowd' theme because an approach that worked well in the US and other markets ('A little bit of honey, a whole lot of Jack') did not resonate well in Australia. The agency reports that even Jack Daniels himself is hidden among the buzzing partygoers.

May 31, 2011

Arnold Worldwide ventures into Australia with creation of Arnold Furnace

SYDNEY - Communications company Arnold Worldwide has marked its first foray into the Australian market with the creation of Arnold Furnace, which will include offices in Sydney and Melbourne.