Jun 13, 2014

Arkr Digital takes over Starbucks China social-media account from JWT

SHANGHAI - Starbucks China seems to have dialled down its social-media marketing recently, leading incumbent agency JWT to resign from the business last month in favour of other clients "willing to invest in more interesting digital work", according to industry sources.

Jan 6, 2014

Arkr brings Vitamine under its fold

SHANGHAI - Arkr Digital (氩氪互动) and Vitamine (维他命社会化) merge under the banner of Arkr Group after more than six months of negotiations.