archetype

Sep 21, 2022

Women to Watch 2022: Karen Coleman, Archetype

Coleman is an exceptional leader who not just collaborates with clients to deliver their best work, but she also possesses the bravery and conscience to part ways with clients whose values don’t align with her agency.

Apr 6, 2022

The talent crunch is real. But perhaps we’re not looking in the right places

Archetype’s APAC chief Lee Nugent on the many benefits of looking beyond the industry and traditional qualifications to hunt for brilliant talent.

Apr 21, 2021

Top tips for social-media marketing

Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype's senior digital consultant.

Mar 5, 2021

Campaign Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

Nov 18, 2020

40 under 40 2020: Karen Coleman, Archetype

Karen Coleman is a modern-day picture of a good leader: solutions-focused, unwavering, adaptable, and empathetic. And the results don’t lie.

Nov 17, 2020

8 best practices for successful email marketing

Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.