archetype
Women to Watch 2022: Karen Coleman, Archetype
Coleman is an exceptional leader who not just collaborates with clients to deliver their best work, but she also possesses the bravery and conscience to part ways with clients whose values don’t align with her agency.
The talent crunch is real. But perhaps we’re not looking in the right places
Archetype’s APAC chief Lee Nugent on the many benefits of looking beyond the industry and traditional qualifications to hunt for brilliant talent.
Top tips for social-media marketing
Key principles for effective use of social media, plus specific advice for LinkedIn, YouTube and WeChat, from Archetype's senior digital consultant.
Campaign Crash Course: How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
40 under 40 2020: Karen Coleman, Archetype
Karen Coleman is a modern-day picture of a good leader: solutions-focused, unwavering, adaptable, and empathetic. And the results don’t lie.
8 best practices for successful email marketing
Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.
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