archetype
Crash Course: How to develop a content strategy
You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.
40 under 40 2020: Karen Coleman, Archetype
Karen Coleman is a modern-day picture of a good leader: solutions-focused, unwavering, adaptable, and empathetic. And the results don’t lie.
8 best practices for successful email marketing
Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.
Singaporean brand releases offensive ad, berates users for complaining
A classic lesson in how not to manage a crisis.
Merged Text100 and Bite rebrand as Archetype
New name reflects an intention to set a standard for the next generation of global agencies, according to the company.
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