archetype

Mar 5, 2021

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

Nov 18, 2020

40 under 40 2020: Karen Coleman, Archetype

Karen Coleman is a modern-day picture of a good leader: solutions-focused, unwavering, adaptable, and empathetic. And the results don’t lie.

Nov 17, 2020

8 best practices for successful email marketing

Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.

Feb 25, 2020

Singaporean brand releases offensive ad, berates users for complaining

A classic lesson in how not to manage a crisis.

Mar 1, 2019

Merged Text100 and Bite rebrand as Archetype

New name reflects an intention to set a standard for the next generation of global agencies, according to the company.