amplified intelligence

Jul 7, 2022

Tech MVP 2022: Amplified Intelligence

MOST VALUABLE PRODUCT: Developed out of Australia, its AttentionPlan media planning and optimisation tool is bringing attention metrics to scale for media planners and buyers.

Jan 25, 2022

Unilever APAC media chief joins Amplified Intelligence as an advisor

David Porter, Unilever's outgoing VP of global media to advise Australian attention metrics company led by professor Karen Nelson-Field.

Jul 27, 2021

Attention: How far away is it from becoming the ad industry's currency?

Attention-based metrics are heralded by advocates as a panacea to digital advertising's transparency issues, promising to remove the guesswork from metrics and prove true effectiveness. What is standing in the way of attention becoming mainstream?