american

Jan 20, 2020

Cocky American marketers struggle to look beyond data in China

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

Apr 25, 2013

JWT Hong Kong adds newly acquired Samsonite sub-brands to Asia portfolio

HONG KONG - Samsonite has handed JWT regional duties for its newly acquired Hartmann and High Sierra sub-brands, which will be launched in Asia in the third quarter of this year.