HONG KONG - As Tiger debuts ‘Air-Ink’ in Hong Kong to apparently tackle air pollution and get people enjoying the outdoors again, the campaign leaves a small impression and less of an impact than hoped.
Tiger Beer, in partnership with Graviky, hosted an event Friday (17 June) showcasing technology that converts carbon-rich soot into usable 'Air-Ink'. Hong Kong street artists, such as Caratoes and Bao Ho, painted murals on the walls of Upper Station Street in Sheung Wan, illustrating the use of the ink to create art to help inspire people to 'uncage the streets'.
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