age discrimination

Sep 28, 2017

Why the days of consumer segmentation by age are numbered

Implicit ageism leads to stereotyping that sidelines a US$3.3 trillion market; while an age-inclusive approach is a win-win for both brands and consumers.

Sep 11, 2017

"When people get older, we tend to push them out"

The industry’s obsession with youth is as pronounced in Asia-Pacific as anywhere, and it’s doing everyone a disservice.

Sep 5, 2017

Youth-chasing Japan needs help coming to terms with ageing

A new study finds young people and in particular men hold a ‘glass half-empty’ attitude towards getting older.