SINGAPORE - The principle of 'survival of the fittest' can help companies quickly home in on product concepts and messages that are destined for market success. So claims Affinnova, which employs evolutionary algorithms to assist a client list that includes a who's-who of top FMCG companies. Campaign Asia-Pacific spoke with Johan Vrancken, the company's senior vice president, Asia Pacific.
SINGAPORE – Affinnova, a US-based marketing technology company, has expanded into Asia with a new office in Singapore as its regional headquarters, and additional offices in India and China to open within a year.
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