Jul 25, 2014

Q&A: Dip into Darwinism to move markets

SINGAPORE - The principle of 'survival of the fittest' can help companies quickly home in on product concepts and messages that are destined for market success. So claims Affinnova, which employs evolutionary algorithms to assist a client list that includes a who's-who of top FMCG companies. Campaign Asia-Pacific spoke with Johan Vrancken, the company's senior vice president, Asia Pacific.

Jun 20, 2013

Affinnova expands to Asia with regional HQ in Singapore

SINGAPORE – Affinnova, a US-based marketing technology company, has expanded into Asia with a new office in Singapore as its regional headquarters, and additional offices in India and China to open within a year.