SINGAPORE - The technology, which is part of Adobe Marketing Cloud and Adobe Media Optimiser, allows advertisers to take direct control of automated ad buying for search, display and social media across ad exchanges and media networks.
ASIA-PACIFIC - Following Adobe's many announcements about its marketing suite during its Summit event in Salt Lake City last week, Campaign Asia-Pacific talked to Paula Parkes, head of digital marketing Asia-Pacific, and Hisamichi Kinomoto, VP marketing of Japan and Asia-Pacific, about the company's strategy for marketing the technology in Asia.
SALT LAKE CITY - In a partnership agreement, SAP will resell the Adobe Marketing Cloud with its data-analytics platform, SAP HANA, and its multichannel content-management software, hybris Commerce Suite, in a move aimed at helping businesses analyse data across online marketing, retail sales and CRM.
ASIA-PACIFIC – Experian Marketing Services rolls out a ground-up overhaul of its Experian Cross-Channel Marketing Platform. The intent is to make it easier for marketers to design and deliver coordinated communications across multiple channels in response to consumer actions.
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