However, viewing on smaller screen appears to be less effective despite growth in TV viewing on smartphones.
The idea of programmatic buying no longer cut it. Matterkind is spearheading a future that is all-addressable.
Partnership with Korea’s SK Broadband allows targeting of viewers across various digital TV platforms.
TV industry representatives at the Casbaa 2016 Convention weighed in on the next steps for programmatic and addressable advertising.
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