The social-media network said the Australian government has agreed to make last-minute changes to the terms of the media bargaining code, which could pass as soon as Wednesday.
Facebook’s recent action in Australia and the subsequent boycott calls point to the need for a vibrant, competitive advertising ecosystem which marketers have the power to foster, argues Mediabrands' Joshua Lowcock.
Move comes in response to Australia's new media bargaining law that came into effect overnight.
The longtime Google antagonist has inked a deal for “significant payments” from the tech giant for articles in the Google News Showcase.
A comprehensive inquiry exposes Google's dominance over the entire supply chain and reviews the role of ad agencies in contributing toward the opacity of adtech.
While the dance is dangerous, it's less likely to end in a screaming breakup than with concessions and healthy adjustments by publishers, writes the Australia MD of digital marketing agency Croud.
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