In Japan, the younger generation’s critical filter is increasingly regulating how brands target consumers of all demographics.
Oglivy Japan’s head of content discusses how brands can win people over by removing their ‘commercial’ hat, and why Japanese women often hold themselves back from career success.
For all the excitement around the potential for brands to be media companies in their own right, few journalists have made the transition to advertising agencies. We spoke to one who has.
TOKYO - Ogilvy & Mather Japan has appointed Abi Sekimitsu to lead content strategy for clients in a newly created role.
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