The short-video app has already exceeded 1 million downloads in a week, prompting TikTok to launch a search-advertising counter-offensive.
A look at TikTok's rise and other brands' quick-hitting successes.
Campaign US gathered some North American perspectives on the shiny object that is TikTok.
User-generated short videos are exploding now, but to be successful they must be meaningful, authentic and differentiated.
The video sharing platform offers interesting opportunities for those that are willing to take a back seat and let people play.
The soon-to-depart platform's legacy lies in its liberation of creative energies.
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