Vidal Sassoon

Dec 11, 2019

Hair brands opt to deliver eye and ear candy

Vidal Sassoon and Herbal Essences Botanics choose different sensory appeals in campaigns for China.

Aug 9, 2019

Do as you're told? No thanks

Vidal Sassoon, Sweetshop and Saatchi & Saatchi Shanghai honour young Chinese trend setters.

Jun 30, 2010

CASE STUDY: Vidal Sassoon raises its profile in Japan

Vidal Sassoon aimed to raise its profile and increase its status as an aspirational brand in Japan's highly advanced hair care market.