Tourism Australia
As borders open, how are travel marketers cashing in on pent-up demand?
Marketers open up about switching to lower-funnel activity as they prioritise conversions.
Travel was the first to shut down, will be the last to recover: Nishant Kashikar, Tourism Australia
The country manager, India and Gulf at Tourism Australia shares how to revive tourism post-Covid, when borders re-open for travellers.
40 Under 40 2020: Nicole Foster, Tourism Australia
If there’s such a thing as a celebrity whisperer, Nicole Foster is one, having demonstrated a knack for managing relationships with household-name celebrities that pay off in earned-media bonanzas for Tourism Australia.
Six ways Tourism Australia is maintaining awareness among the homebound
With tourism at a standstill, Tourism Australia has devised some virtual ways to keep its country and brand fresh with consumers.
'I wish the industry could have raised issues such as climate change'
Campaign India asked Tourism Australia's Nishant Kashikar about the past decade and skills he wants for the future.
Tourism Australia appoints new CMO
New CMO Susan Coghill was instrumental in setting the creative marketing direction for Tourism Australia.
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