The brief includes capitalising on conversations around #Kpop in South Korea.
Caroline Hsu has client-side experience with Appier, Google, TomTom Asia and BenQ.
ASIA-PACIFIC - In Hong Kong as part of a visit to Asia-Pacific from the US, Lou Hoffman (pictured), founder and CEO of The Hoffman Agency, spoke to Campaign Asia-Pacific on the topics of creativity, content creation and aspirations for a development as a relatively small independent network.
SINGAPORE - Elephanti, the recently launched retail and lifestyle application, based in Singapore, has appointed the Hoffman agency as its agency-of-record in Singapore.
SINGAPORE - Brother International has handed its regional creative duties to Grey Singapore, following a competitive pitch in July.
SINGAPORE - Brother International Singapore has appointed The Hoffman Agency as its public relations agency-of-record.
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