TBWA Hakuhodo

Nov 18, 2020

40 Under 40 2020: Takahiro Hosoda, TBWA Hakuhodo

Believing in, practicing and teaching about disruption has made Takahiro Hosoda one of APAC’s most awarded creatives.

Nov 12, 2020

TBWA Hakuhodo makes viruses cute to help kids murder them

The agency cartoon-ifies six deadly pathogens in an effort to help kids understand the need for vigorous hand-washing.

Mar 9, 2020

'A woman’s happiness': Confronting a limiting concept in Japan

The Japanese phrase 'onna no shiawase' centres a woman's happiness first and foremost around being a loving homemaker. It's time for brand communicators to move beyond this constricting definition, according to a language expert with TBWA Hakuhodo.

Aug 22, 2019

Listen before you speak: an interpreter's advice to creatives

Profile: TBWA Hakuhodo's Eric Ellefsen facilitates the creative process by working out what's really behind the words that come out of people's mouths.

Jun 6, 2019

2019 Cannes contenders: 'Para Pingpong Table' by TBWA Hakuhodo

This rebranding exercise for an athletic association doubled as a platform to help raise interest in under-appreciated para sports.

May 30, 2019

Don't overlook the Paralympics, and other sporting advice from Advertising Week Asia

Advertising Week: Sports-related sessions at this year's event in Tokyo encouraged brands to be open-minded, adaptable, and realistic about the costs involved in effective sponsorship activation.