Reckitt Benckiser
Why Dettol and Lysol maker is now just Reckitt
Conran Design Group worked on the brand revamp for Reckitt Benckiser, the implementation of which will be delivered over three years.
Asia-Pacific Power List 2020: Sukhleen Aneja, Reckitt Benckiser
Aneja is a force in India's FMCG sector, as well as a fantastic lesson in combining purpose with powerful, memorable campaigns.
Dentsu X bags the media business of Reckitt Benckiser in India
The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.
Reckitt Benckiser revises agency roster
ASIA-PACIFIC - Mediabrands and ZenithOptimedia have made gains from Reckitt Benckiser’s latest agency review, according to sources within both agencies.
CASE STUDY: How a YouTube star helped sell Scholl's ugly-foot 'terminator'
HONG KONG - Reckitt Benckiser brand Scholl launched a new product, Scholl Velvet Smooth Express Pedi Electronic Foot File (爽健電動去硬皮機 ) in April, presenting the product as a 'terminator’ of hard, ugly skin.
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