Pizza Hut’s APAC chief brand officer Pankaj Batra discusses marketing spend, how the brand spices up its market-specific offerings, learnings from Covid, and his belief that pizza is the ultimate egalitarian food.
Tasty little ad celebrates the 10th 'Cheesiversary' of a Pizza Hut Singapore favourite, the Cheesy 7, even though the pizza is now inaccurately named because it has eight cheeses.
CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
This is not not a joke. We checked.
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
A new campaign by the pizza brand seeks to ignite fire in consumers. But will 'Passion' help it 'cash in' or come 'crashin' down? (Ad Nut is here all week).
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