CASE STUDY: A machine-learning system helped hit the right customers with a popup discount offer, increasing conversion rates by 15%.
This is not not a joke. We checked.
STRANGER THINGS: See how Chinese entrepreneurs are taking rocket recycling to new heights.
A new campaign by the pizza brand seeks to ignite fire in consumers. But will 'Passion' help it 'cash in' or come 'crashin' down? (Ad Nut is here all week).
New ad campaign follows growing trend of mocking trendy millennials.
Whether trying to make up for past sins, attesting to genuine year-round support of women or missing the mark with a lame discount, many brands have decided they can't miss out on International Women's Day.
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