Pernod Ricard

Mar 24, 2022

Pernod Ricard India CMO on how to break through Indian Premier League brand clutter

Kartik Mohindra speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals.

Jan 6, 2022

Pernod Ricard's weak shot of responsible drinking

AD NUT's RANT OF THE WEEK: The alcobev giant's simplistic social campaign encouraging people to drink responsibly feels as flat as a flute of champagne you forgot about on New Year's Eve.

Oct 6, 2020

Wavemaker wins Pernod Ricard US media account

The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.

Aug 26, 2020

Pernod Ricard plans for a very socially distanced Christmas

Virtual masterclasses and at-home party packages aim to encourage customers back to bars.

Jul 2, 2020

Pernod Ricard plans app for social-media users to report hate speech

Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.