The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.
Virtual masterclasses and at-home party packages aim to encourage customers back to bars.
Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
Business was previously handled in-house.
The female marketing leader joined the household cleaning supply manufacturer in 2015.
Alexandre Ricard explains need to know consumers directly and intimately, rather than through agencies.
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