Pernod Ricard

Jul 2, 2020

Pernod Ricard plans app for social-media users to report hate speech

Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.

Nov 8, 2019

SC Johnson global CMO Ann Mukherjee to become CEO of Pernod Ricard North America

The female marketing leader joined the household cleaning supply manufacturer in 2015.

Feb 15, 2017

Pernod Ricard CEO talks 'hometainment', transparency and traceability

Alexandre Ricard explains need to know consumers directly and intimately, rather than through agencies.

Feb 1, 2017

Pernod Ricard Winemakers pick AnalogFolk Australia for global account

The incumbent creative agency on Jacob's Creek was Havas Worldwide and Cummins & Partners.

Jul 12, 2016

Pernod Ricard Asia names AnalogFolk Hong Kong as lead digital agency

Appointment to handle digital strategy and consultation across Asia comes on the back of two ongoing projects.