Pernod Ricard
Pernod Ricard India CMO on how to break through Indian Premier League brand clutter
Kartik Mohindra speaks with Campaign India about Royal Stag's partnership with the Delhi Capitals.
Pernod Ricard's weak shot of responsible drinking
AD NUT's RANT OF THE WEEK: The alcobev giant's simplistic social campaign encouraging people to drink responsibly feels as flat as a flute of champagne you forgot about on New Year's Eve.
Wavemaker wins Pernod Ricard US media account
The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.
Pernod Ricard plans for a very socially distanced Christmas
Virtual masterclasses and at-home party packages aim to encourage customers back to bars.
Pernod Ricard plans app for social-media users to report hate speech
Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
Pernod Ricard awards global travel retail media account to Wavemaker
Business was previously handled in-house.
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