Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
Business was previously handled in-house.
The female marketing leader joined the household cleaning supply manufacturer in 2015.
Alexandre Ricard explains need to know consumers directly and intimately, rather than through agencies.
The incumbent creative agency on Jacob's Creek was Havas Worldwide and Cummins & Partners.
Appointment to handle digital strategy and consultation across Asia comes on the back of two ongoing projects.
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