Pernod Ricard
Oct 6, 2020
Wavemaker wins Pernod Ricard US media account
The spirits maker chose the GroupM agency as its media AOR as it consolidates its global media and planning buying account. Dentsu's 360i as the incumbent.
Aug 26, 2020
Pernod Ricard plans for a very socially distanced Christmas
Virtual masterclasses and at-home party packages aim to encourage customers back to bars.
Jul 2, 2020
Pernod Ricard plans app for social-media users to report hate speech
Drinks maker believes brands should take action on hate speech beyond July's 'Stop Hate for Profit' ad boycott—but it's unclear how a crowdsourcing app will enforce this.
Jan 22, 2020
Pernod Ricard awards global travel retail media account to Wavemaker
Business was previously handled in-house.
Nov 8, 2019
SC Johnson global CMO Ann Mukherjee to become CEO of Pernod Ricard North America
The female marketing leader joined the household cleaning supply manufacturer in 2015.
Feb 15, 2017
Pernod Ricard CEO talks 'hometainment', transparency and traceability
Alexandre Ricard explains need to know consumers directly and intimately, rather than through agencies.
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