The GroupM media agency picked up the global through a series of local pitches this year.
Agency will handle all the candymaker's brands, including Alpenliebe, Chupa Chups and Mentos.
SHANGHAI - Optimedia, the incumbent media agency for Perfetti Van Melle, has retained the sweet-maker's traditional media planning and buying business in a four-way pitch, while also being awarded new digital duties for China.
JAKARTA - Perfetti Van Melle has picked independent agency Red Communication as its digital agency for Chupa Chups, Happydent and Alpenliebe in Indonesia.
JAKARTA - Following a three-way pitch, confectionary maker Perfetti Van Melle has appointed McCann Jakarta as the agency for five of its brands in Indonesia: Alpenliebe, Mentos, Marbels, Center Fruit and Big Babol.
JAKARTA – Chewing gum brand Happydent has created an upside-down chin-mouth talent show as part of its latest campaign in Indonesia.
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