News
IPG joins Partnership on AI to bang the drum on brand safety and human creativity
EXCLUSIVE: Holding company said its priorities as part of the tech-heavy coalition are mitigating bias in AI while ensuring brands are protected as more aspects of content creation become automated.
TikTok on the rise as a news source, as Facebook wanes
TikTok is gaining ground with younger audiences while Facebook is becoming less important for news, according to the 2023 Digital News Report released by the Reuters Institute for the Study of Journalism.
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BuzzFeed shuts down unprofitable news business for good
Despite winning a Pulitzer Prize in 2021 for coverage of China's mass detention of Muslims, BuzzFeed News' journalistic success has not delivered business results.
Unilever study shows creators influence sustainable choices
The study, commissioned by Dove and Hellmann’s, found creators had the biggest impact on consumers’ behavior — more than news, government PSAs or scientific reports.
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SPH Media circulation scandal: Industry body refutes CEO's claims, call for transparency
The Association of Advertising and Marketing Singapore responds to SPH Media CEO's open letter to unhappy advertisers.
Google launches series of newsroom experiments
The experiments—involving three publications in ANZ—will trial frameworks in a bid to nudge newsrooms out of their comfort zones.
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