The leaders behind Dentsu Aegis Network's newly formed global creative agency explain its rationale and their vision for Asia.
Merlee Jayme to be global co-president in Singapore alongside Jon Dupuis in New York. Gordon Bowen and Ned Crowley also take leadership roles at new operation.
AGENCY REPORT CARD: See Mcgarrybowen's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.
Nurturing a startup mentality and dedicating senior talent to every client has served this Dentsu Aegis-owned mini-network well thus far. But is Mcgarrybowen taking the necessary steps to grow beyond its boutique origins?
Popup experiences in eight cities are part of an integrated campaign for the brand, which says it's growing at a "phenomenal rate" in the country.
The Dentsu Aegis agency will create a worldwide campaign for the Japanese beer brand this year.
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