Lifebuoy
Unilever's Samir Singh: Sustainability shouldn't burden consumers with guilt or expense
In his first interview since becoming Unilever's global personal care CMO, he details how the consumer goods giant is evolving hygiene products into wellness products and is embedding sustainability in its brands while facing growing local competition.
'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes
An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out.
'Frankly, we don't want to see more woke advertising'
The EVP of Unilever’s near $10 billion global skin cleansing and oral care unit, Samir Singh, says brands can’t hunt for purpose in the middle of a pandemic.
For Unilever, pandemic provides new purpose for brand Lifebuoy
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Rival brands celebrate eating with hands
Lifebuoy and Safeguard take different approaches to promoting hand cleansing in India and the Philippines, respectively.
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