Lifebuoy
For Unilever, pandemic provides new purpose for brand Lifebuoy
Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Rival brands celebrate eating with hands
Lifebuoy and Safeguard take different approaches to promoting hand cleansing in India and the Philippines, respectively.
Building meaningful brands: Real questions to ask
What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?
Lifebuoy launches Malaysia campaign surrounding Ramadan
Brand begins month-long campaign with actor Farid Kamil and his son, Muhammad.
Engagement Meter: Brands ring in the new year
Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.
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