Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion.
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Lifebuoy and Safeguard take different approaches to promoting hand cleansing in India and the Philippines, respectively.
What values does the brand need to embody to be relevant and purposeful for the consumer? And why do some brands have more meaning and relevance than others?
Brand begins month-long campaign with actor Farid Kamil and his son, Muhammad.
Kit Kat, Closeup, Lifebuoy, Kirin and Malaysia Airlines moved the needle in this week's installment of Engagement Meter, curated by Unmetric.
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