Owner of Magnum and Twister announces 15-point plan to improve responsibility of global marketing activity.
Lotte wants Japanese people to look up from their smartphones, and maybe even buy one of its ice creams.
Fresh packaging and a new campaign aim to make the original luxury ice cream more accessible.
A regional campaign encourages consumption of ice cream to soothe "adulting" woes.
HONG KONG - Taxi-hailing app Uber has debuted in Hong Kong with an ice-cream promotion that is also running in 143 other cities today including Singapore, Bangkok, Kuala Lumpur, Taipei, Shenzhen, and Sydney.
When the budget precluded the kind of campaign that would be necessary to create positive brand associations from scratch, Bulla Dairy Foods and The Bridge found the warm feelings they wanted in a classic Warner Bros movie-musical.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins