With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Rival conglomerate Emami 'shocked' by rebrand of male products as 'Glow and Handsome', threatens legal action.
Move follows J&J's decision to withdraw products promoting fair skin across India and Asia.
Change is in the air as consumers demand better, not cheaper.
Hindustan Unilever's CSR effort, Everyuth's' how-to videos and Starbucks' two-for-one offer land atop top this week's Engagement Meter, compiled by Unmetric.
SINGAPORE - ‘Kan Khajura’, an innovative initiative that allowed Hindustan Unilever (with Lowe & Partners and PHD India) to reach the media-dark parts of India, has won the $5000 Grand Prix at the 2014 Warc Asia Strategy awards.
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