The Sebamed campaign claimed Hindustan Unilever's soaps harmed sensitive skin, which an HUL spokesperson argues was 'irresponsible' and 'misleading'.
With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…
Rival conglomerate Emami 'shocked' by rebrand of male products as 'Glow and Handsome', threatens legal action.
Move follows J&J's decision to withdraw products promoting fair skin across India and Asia.
Change is in the air as consumers demand better, not cheaper.
Hindustan Unilever's CSR effort, Everyuth's' how-to videos and Starbucks' two-for-one offer land atop top this week's Engagement Meter, compiled by Unmetric.
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