Hakuhodo
Hakuhodo and DAC launch H+ to create a new Asia-wide digital network offering
H+ aims to grow digital revenue outside of Japan, satisfy client needs and further integrate Hakuhodo DY's overseas holdings.
Hakuhodo takes majority stake in Malaysia's Kingdom Digital
The deal will strengthen the Japanese network's capabilities in Malaysia’s digital advertising market, and the two firms will also target southeast Asia with their digital advertising solutions.
Hakuhodo ties up with GrabAds
This deal enables Hakuhodo's clients to use GrabAds' first-party data to better understand changing consumer tastes in the region and develop online-to-offline campaigns.
Hakuhodo recovers but fails to rise above
AGENCY REPORT CARD: Japan's second-biggest agency group turned in a solid recovery-year performance in 2021 and continues to put many irons into the fire. But one key area remains an issue.
Agency Report Card 2021: Hakuhodo
Though it dug itself out of the revenue hole the pandemic created and won creative accolades, Hakuhodo is behind on DEI and needs to see more payoff from its many initiatives.
Creative Minds: Yukai Nishimura's destiny in art direction
We get to know the art director at TBWA Hakuhodo and Media Arts Lab through her answers to 11 questions. Learn why she never considered any other career, why sushi is a nearly spiritual experience for her, and how she has to remind herself not to be too serious.
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