The win beefs up responsibilities for bespoke service platformGSK.
Separately, WPP retains GSK's US pharma media business.
The fee on the account is estimated at $30 million.
Striking the right balance between narrow targeting and broad brand-building, between inhousing and outsourcing, and between generalist and specialist is still puzzling brands.
CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.
New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.
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