Epsilon
Publicis CEO on growth and Epsilon's instrumental role
Arthur Sadoun speaks to Campaign after reporting organic revenue growth of 2.8% in the first three months of 2021.
Epsilon and The Trade Desk partner to preserve targeting as cookies disappear
Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.
Epsilon elder fraud case raises questions for holding companies
The case makes it worth reconsidering potential liabilities for agencies as privacy laws shift.
Publicis Groupe launches money-back guarantee to marketers
Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
S4 Capital says Publicis’ Epsilon deal 'risky'
S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.
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