Epsilon

May 1, 2020

Publicis Groupe launches money-back guarantee to marketers

Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.

Jul 3, 2019

Arthur Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Jun 25, 2019

S4 Capital says Publicis’ Epsilon deal 'risky'

S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.

Apr 16, 2019

Arthur Sadoun: Epsilon will not be another Sapient nightmare

'We have learned a lot,' Publicis Groupe chief executive insists.

Apr 14, 2019

Publicis Groupe acquires Epsilon in its biggest ever deal

$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.

Aug 4, 2015

Igniting customer connections demands a data strategy

Creating engaged and successful customer experiences begins with small steps, and proper data auditing, organisation and analysis, writes Janet Low, vice-president client services Asia-Pacific, Epsilon