Publicis Groupe has unveiled a new service that promises marketers a complete refund if it fails to meet agreed performance targets for campaigns.
Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.
S4 Capital chief executive questions Publicis Groupe’s $4.4 billion acquisition of business that “might not exist in a few months”.
'We have learned a lot,' Publicis Groupe chief executive insists.
$4.4 billion deal will also see Publicis Groupe enter a strategic partnership with Epsilon's current owner Alliance Data.
Creating engaged and successful customer experiences begins with small steps, and proper data auditing, organisation and analysis, writes Janet Low, vice-president client services Asia-Pacific, Epsilon
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